The business partners behind Delaware’s newest creative services agency, TriTraction, make the ultimate sales and marketing team.
Kenneth Hasty has one of the most well rounded sales resumes: from inside sales, to an award-winning outside salesperson, to national sales manager, to VP of Sales/Marketing, to entrepreneur; he’s done it all. He was even ranked among LinkedIn’s “Top 10 Management Consultants & Sales Coaches.”
Jason Case is an entrepreneur through and through. A self-starter and adaptable, Case started a printing business in 2008. When the economy went south, he taught himself everything about digital marketing.
“I devoted all of my free time to learning how to build websites, do SEO, SEM, and everything else related to digital marketing and being able to grow my business online,” Case said.
As a result, the business grew to an international level. Case sold his printing business to focus on his newfound passion of digital marketing.
The two met at a Delaware networking event a few years ago and a mutual friend suggested they work on a project together.
“With my decades of successful experience on the sales side, and Jason’s decades of successful experience as a marketer, we soon realized we made a great team,” Hasty said.
TriTraction’s business model focuses on helping small businesses all over the world be competitive with bigger companies by boosting their online sales and marketing presence. The team also manages systems to track their clients’ marketing ROI to ensure the clients’ marketing dollars are spent wisely.
The business partners chose Delaware because of the energy of the downtown and the small business support.
“The City of Delaware is very welcoming and supportive of small businesses, which is very important to me,” Hasty said.
The other businesses downtown also make it fun:
“I love all the new breweries, restaurants, and other businesses moving into the downtown area. It makes it a fun and exciting place to work! On nice summer days, you can take a break from work and walk down the street to grab a beer on the patio somewhere,” case said.
TriTraction celebrated the grand opening of their new office at 59 North Sandusky Street. We are thrilled to consider them a Delaware business!